Being in the industry of fashion and beauty means that you will need to scout the right people who will build your reputation. You may want to work with PR consultants and influencers, but if you are looking to affect buying decisions, you need to work with the right fashion models. They are your brand’s ambassadors, conveying the beauty and allure of owning your items.
Whether you are launching a new clothing or jewelry line, it is important to focus on the beauty of the output, which is why you hire creative directors and providers of fashion photo retouching services. You also need to make sure that you are working with the right models who can successfully flash your products. Your parameters should go beyond the attractiveness of the models, as you are mainly focusing on the aesthetic of your products. You may find this difficult initially, but if you are looking at the right places, you will be able to find the right ones.
Below are some of the tips that will guide you throughout your search:
The Purpose of the Campaign
The type of model you will get depends on the purpose and messaging of your campaign. For one, if you are looking to release a genderless clothing line, it will be wise to find androgynous models — these are the models whose features are both observed in male and female models.
If you are gunning for diversity, you ought to work with models from different ethnicities, genders, and sizes. More importantly, make sure that your models can actually support the cause of your campaign. You do not want to work with models whose causes and creativity differ from your brand’s purpose.
Working with Talent Agencies
If you are looking to find topnotch models, supermodels, or those that have a great number of followers, you may want to work with talent agencies. Such talent agencies specialize in scouting models for different purposes and campaigns. They will surely have a catalogue that will show you the range and types of models that they have.
Looking into Their Portfolio
Whether you’re working with a talent agency or a freelance model, you have to look into their portfolio to gauge their flexibility and creativity. That way, you will be able to determine how to treat them creatively. You will also be able to find out if what kind of poses you will need to have for the shoot. Once you have picked the models, you need to craft a comprehensive contract.
Considering Going Online
If you feel like you cannot find the right models, you can go online and visit groups and forums. There are forums and groups that are exclusive to photographers and models. There, you can post an announcement, which contains your requirements.
Finding the right models should not be hard work if you know what your creative goals are. Once you have defined your creative criteria, it should be more efficient for you to find the persons who will serve as your brand ambassador.
