Influencer marketing is on the rise. In 2016, the global influencer market was valued at around $1.7 billion. But as technology and online platforms have become more sophisticated, the industry has more than doubled. Today, the industry is reaching a whopping $16.4 billion.
As an influencer, you have the opportunity to cash in on this booming industry. And one of the most popular ways to do that is through merchandise. But not just any old t-shirt or coffee mug will do — your audience wants something unique that speaks to your brand. So, what are some creative merchandise ideas that will help you boost your revenue? Here are some ideas to get you started:
Digital Goods
In the age of digital media, it’s no surprise that digital merchandise is becoming increasingly popular. Offering your audience digital goods is a great way to make money while providing them with something they can use and enjoy. And there are a lot of different options when it comes to digital goods.
Some ideas for digital goods include video and audio files, printables, and more. If you have a skill or knowledge that your audience would find valuable, consider creating an E-book or online course. It is a great way to monetize your influence while providing your audience with valuable content.
But when marketing these digital goods, it’s important to remember that your audience is interested in more than just the content. They also want convenience. One way to do this is by offering them a user-friendly website. It serves as your digital storefront and makes it easy for your audience to find and purchase your products.
If you’re unsure about your website design skills, consider hiring a professional bigcommerce developer. These people can help you create a beautiful and functional website that will make it easy for your audience to find and buy your digital products. As a result, you’ll be able to boost your revenue and provide your audience with a great user experience.
Apparel with a Unique Twist
Your followers know and love you for your unique style, so why not extend that to your merch? Offer t-shirts, hoodies, or even socks with fun and quirky designs that are sure to start conversations.
This product will help you stand out from other influencers selling similar items and show your fans that you’re thinking about them and what they want. They’ll appreciate the effort — and the stylish new threads.
Of course, you can work with a professional designer to create these unique designs. Doing so will ensure that your vision gets realized and that the final product is high quality. But if you’re on a budget, there are plenty of DIY options. Canva is an excellent resource for affordable and easy-to-use design templates.
Whatever route you decide to go, make sure that your apparel fits well and looks great on a range of body types. You want your fans to feel confident and stylish when they wear your merch, so don’t skimp on quality.
Home Goods with a Personal Touch
Everybody needs things for their home, so why not give your fans the chance to spruce up their space with items you have hand-picked?
You could sell everything from candles and throws to mugs and tea towels — anything you think would make a great addition to someone’s home. It is a great way to show off your style and taste.
However, be careful not to come across as too sales-y. Instead, focus on curating a selection of items you genuinely love and think your fans will enjoy. By sticking to this approach, you’ll be able to build trust with your audience and show them that you’re not just interested in making a quick buck.
Local Experiences
If you live in a city or town with many tourist attractions, you can start a partnership with a local business to offer your fans exclusive experiences.
For example, you could team up with a restaurant to offer a private dining experience or with a tour company to give your fans a behind-the-scenes look at the city. These perks and experiences are unique and will give your fans an insight into your life that they can’t get anywhere else.
With these exclusive offers, they’ll be able to create lasting memories — and maybe even some new friendships. So if you’re looking for a way to connect with your fans deeper, this idea is worth considering.
There you have it -creative merchandise ideas that will help boost your revenue as an influencer. By thinking outside the box and offering products and experiences that are unique to you, you’ll be able to stand out from other influencers in your field. So what are you waiting for? Start brainstorming and get started on boosting your revenue today.
