You’ve done everything you need to do to improve your site’s SEO ranking, or so you thought. Somehow, your website still isn’t on the first page of search engine results. When the target customers search for products, services, and brands related to your company, they won’t find your website’s URL on the search results. Why is that?
There are many factors involved in ranking your website. That includes creating video production from Denver, Colorado or other cities. Video is a great way to attract your target audience to check out your website. Since people love watching videos (instead of reading text), visitors would stay on your site and finish watching the videos you have created. This activity will send a message to Google’s algorithm, signaling that your website should be ranked on top of the search results.
Publish Relevant Content
Content is king. That is still true even in this age of chatbots and cinemagraphs. One important driver of web traffic is publishing relevant content on your website. There is no substitute for great content. To publish great content, you need to hone your web writing skills or, at least, hire someone to write relevant content for your website.
When writing web content, using the right keywords is essential. But these keywords should flow naturally within the blog post. They should not feel forced. Make sure to research the right keywords that will rank high on search engines.
Update Regularly
A regularly updated website is one of the most important indicators that your site is relevant to the query being searched for. Make sure to keep your content fresh. A general rule of thumb is to post at least three different kinds of content every week. You should mix it up with blog posts, images, and videos.
Use Metadata
Each web page contains tags for metadata—meta title and meta description. The meta title refers to the page titles on top of the browser window. It is also the headline that appears on the search engine results. The meta description is the textual description included in the search results. It is a short description of what the web users can find when they click on the link.
Create Backlinks
How does one create backlinks? A web page needs to be linked to another website that has informative and relevant content, too. The backlinks should be linked to a relevant website. Otherwise, it will hurt instead of help your search engine ranking. You can also reach out to website owners and managers so that they will link back their blog posts to your website.
Optimize Your Site for Mobile
Mobile optimization is no longer only an option. It is a requirement for a business website. Google now penalizes websites that are not mobile-friendly. More than 55% of all searches are done via mobile devices—smartphones and tablets. Even B2B companies are looking for products and services via mobile devices.
Before you begin improving your website’s SEO ranking, you need to make an audit of your existing keywords. Improving your site’s rank is an ongoing process, though. It will not happen in a day, a week, or a month. You need a lot of patience to see effective results.
