One of the biggest challenges in creating any successful visual presentation is to make one that is engaging. While texts are powerful ways to share information, using big walls of texts can be tiring to read. One thing you don’t want to happen is to bore your viewers. Diversifying your presentation with multimedia content will keep your viewer focused. This is essential to ensure your audience fully understands the information you are conveying.
When we talk about multimedia content, it refers to the multiple forms of media that aim to engage the audience. It involves the use of interactive content, such as images, videos, infographics, or pop-up text boxes. The Internet is a melting pot of multimedia content packages used by designers and marketers to weave different content types into their creations.
If you want your content to stand out in your viewers’ minds, you have to know the different multimedia tools to get noticed and make a lasting impression. Here you will explore the types of multimedia content and the goals and benefits of each one. Familiarize yourself with each type before you hop on to your next presentation.
1. Video Content
Unlike other multimedia tools, videos can bring a presentation to life. By using moving graphics, videos demonstrate how a service or product works. It also allows you to create a brand story that will evoke an emotional impact on your viewers. Instead of texts, videos combine the power of the visual and auditory approaches to make the content interactive and easy to understand. No doubt that it is the most powerful multimedia content.
Video content comes in different forms. The most popular types are live and animated video. A live video is handy for roundtable meetings, webinars, and brand promotion. Meanwhile, an animated video covers everything from cartoons to stop-motion creations. When using this tool, make sure that your concept will not come out as childish or off-brand. If you want to incorporate humor into your content, make sure that it matches your branding.
There are plenty of ways to create compelling video content. You can make one yourself using video editing tools, or you can hire motion graphic designers. These experts offer custom illustrations, sound design, and full-motion content that will form a completely immersive world for your viewers.
2. High-resolution Image
This tool is likely the most popular multimedia content. It is the easiest form of multimedia to create due to hundreds of image processing software and applications available. Marketers use images to showcase the quality of a product or service. But this strategy can only serve its purpose if it is high-resolution and detailed.
But if you will place images on social media platforms like Facebook, uploading can sometimes ruin the image quality since Facebook compresses photos to save space. If you want the best display on high-resolution devices, the image should have at least 1200 x 630 pixels.
3. Infographics
This tool combines the use of interactive elements such as charts, imagery, and long-form discussions to create engaging yet informative content. Marketers use infographics for viewers to have a better understanding of the topic. They work best in a visual format to present information effectively than just using graphs. Aside from quick charts, infographics can take the form of quizzes, maps, and timelines.
Quizzes are interactive infographics since they are knowledge-based, allowing audiences to learn as they engage with the questions. Maps can tap into our visual learning style by letting our minds grasp images faster using our inner curiosity. Timelines, on the other hand, are ideal for complex topics and historical events by simplifying them in a way that the audience will understand.
4. Music
This tool is a type of audio content that can dramatically change the emotional impact of your presentation to the viewer. Music plays many roles in your content, such as energizing the viewer, eliciting emotion, jogging the memory, and making viewers engaged and alert.
5. Illustrations and Artwork
These creative tools have a similar purpose with photographs and image content. But they tend to be highly detailed, as they involve hand-drawn sketches when explaining complex topics and schematics. Instead of using big chunks of texts to describe a complicated concept, viewers will find it much easier to understand if you use an illustration.
There is no right or wrong answer when choosing the most effective type of multimedia content for your presentation. The decision depends on your goals, vision, budget, and brand. What is important is to maximize the tool in conveying the information you want to communicate.
