Marketing is one of the most important aspects of running a small business. It allows you to reach new customers, build relationships with them, and ultimately drive sales. But with so many forms of digital marketing strategies today, it’s hard to figure out which one’s the best for you.
However, worry not. This article will delve into modern digital marketing strategies and choose the right fit for every company. Let’s start with what many consider the most overrated form of digital marketing: influencer marketing.
Influencer Marketing
Influencer marketing is a form of digital marketing that focuses on using key opinion leaders to drive your brand’s message. These leaders have already established themselves in your industry and have a large following among your target audience.
While influencer marketing can be effective, it’s often overrated because of its general cost. Macro-influencers can ask you for $5,000, and you’ll never know if it works out. On the other hand, Christiano Ronaldo and Kylie Jenner ask companies millions of dollars for a single mention on their accounts. It’s insane how this is a marketing strategy because influencers take advantage of you more than anything else.
Avoid this marketing strategy unless you already have an established brand. Don’t utilize this early on in your business’s lifespan. Now, let’s talk about what used to be the best marketing strategy until thousands of people started to do it.
Affiliate Marketing
Affiliate marketing is a type of digital marketing where you partner with other companies to promote their products. You receive a commission for every sale that you drive.
This was a fantastic marketing strategy until people started spamming it. Amazon Associates is one of the most popular affiliate programs, and people are known to create websites with links to Amazon products. This doesn’t provide any value to the user, and Google has caught on, penalizing these types of websites.
The key to making affiliate marketing work is to provide value first. Give your users something for free such as an ebook or a course, before sending them to the affiliate’s website. If you do this, you’ll be able to build trust and avoid getting penalized by Google. Next up on the list is a form of marketing that’s been around for many years and is making a comeback this year: email marketing.
Email Marketing
Gary Thuerk started the first unsolicited mass email to people, and this is where both spam and email marketing first started.
Email marketing is a form of digital marketing where you send out emails to potential and current customers. These can be promotional in nature or provide value, such as a blog post you wrote.
This form of marketing is very effective if done correctly. The key to email marketing is building a list of subscribers that want to receive your emails. You can do this by having a lead magnet on your websites, such as a free ebook or course. Once people sign up for it, you have their permission to email them.
However, email marketing can also be spammy if you’re constantly sending people emails they don’t want. Make sure that you’re only sending emails to people who have subscribed, and always give them the option to unsubscribe.
Lastly, let’s talk about the most effective digital marketing strategy because of its cheap cost and diversity.
Content Marketing
Content marketing is a digital marketing strategy that focuses on creating and distributing valuable content to attract and retain customers. The goal of content marketing is to eventually drive profitable customer action.
This is the most effective digital marketing strategy because it’s cheap, and you can reach a large audience. There are many forms of content marketing right now. Let’s start with one of the most effective: search engine optimization.
SEO
SEO is a form of content marketing that focuses on optimizing your website and content to rank higher in search engines such as Google. The goal of SEO is to get more traffic from organic search results.
This is a very effective form of marketing because it’s free, and you can reach a large audience. The key to SEO is to create content that’s keyword-rich and informative. You also need to build links to your website from other websites. There are also many SEO agencies who are willing to do these projects for you at a low price. SEO is great for any starting company, and it’s very measurable.
Video
Video marketing is a form of content marketing that focuses on creating and distributing videos. The goal of video marketing is to attract and retain customers.
This is a very effective form of marketing because it’s engaging, and you can reach a large audience. The key to video marketing is to create videos that are interesting and informative. You also need to optimize your videos for search engines and post them on social media.
There are many forms of content marketing, and that’s why it’s so good! Anyone can do it for a very cheap price, and it can be measured easily. Content marketing is the new face of marketing, and make sure to take advantage of it.
