David Borshell
Managing Partner

David co-founded Inception Media Group, LLC in November of 2009. Prior to forming Inception Media Group, David spent the previous 24 years at Image Entertainment building one of the industry's top independent distribution companies. In his last 10 years at the company, David held the COO and President positions and was responsible for all day-to-day operations; overseeing critical areas like content acquisitions, corporate/business development, international licensing, marketing, sales and distribution. David is one of the most well respected and established executives in the industry, with extensive domestic and international home entertainment distribution expertise. Over the course of his 20+ years in the industry David has fostered numerous long-standing supplier, customer and vendor relationships.


Lisa Yedlin
Senior Vice President, Sales

Lisa joined Inception Media Group, LLC in November of 2009 as its Senior Vice President, Sales. Lisa has more than 20 years of independent film and special interest packaged media sales and promotion experience, holding senior sales positions at Image Entertainment, Lionsgate Entertainment and WEA, a division of Time Warner. Lisa brings to Inception long-term relationships with key national wholesale and retail accounts, content suppliers and talent plus a comprehensive understanding of the entire product lifecycle.


Steve Saltman
President, Television and Digital

With over 30 years of entertainment experience, Steve Saltman is President of Inception Media Group’s Television and Digital division. Until joining Inception, Mr. Saltman served as Senior Vice President, Worldwide Television for Image Entertainment, Inc./ RLJ Entertainment, Inc. which he established in 2007. He was responsible for the worldwide licensing of all aspects of Image programs for television, video-on-demand, non-theatrical and new media (electronic downloading, mobile and other forms of wireless devices, etc.).


Laurie McQuaid
Director of Sales, National Accounts

Laurie joined Inception Media Group, LLC in April of 2010 as Director of Sales, National Accounts.  Laurie has more than 20 years of independent film sales and distribution experience, holding positions at Image Entertainment, Turner Home Entertainment, a division of Time Warner, and  Academy Entertainment.  Laurie has created and implemented multiple sales and marketing promotions for independent retail, national entertainment and grocery chains, resulting in highly successful programs and long-standing relationships, while consistently being recognized and awarded for achievements in sales. 


Brett Lehman
Director, Operations

Brett joined Inception Media Group, LLC in September 2011. Prior to joining, he worked in television post-production for shows airing on NBC, SyFy Channel, and the CW. Additionally, Brett also served as a finishing coordinator for Goodspot, an award-winning marketing boutique, where he handled the HD finishing, color correction, sound design and mix for clients such as Nike and Cole Haan. He is also proud to have worked as a sound designer on award winning shorts, pilot promos, and documentaries. At Inception, Brett oversees all asset deliveries, both in and out of the company and manages Inception’s digital aggregation business by developing and maintaining operational relationships with iTunes, Amazon, Netflix, Google, Dish, DirectTV and others. He is a graduate of the University of Oklahoma and Chapman University’s Dodge College of Film and Media Arts.